Metaphors

https://cwodtke.medium.com/the-intuitive-and-the-unlearnable-cccffd9a762

https://www.markpollard.net/using-metaphor-in-strategy
I felt like a lot of the listed downsides of this could be mitigated. He writes, "It's an inaccurate but powerful thing to do." But you can have more accurate metaphors if you really work for them.

The journey metaphor and its discontents. Alternatives:

Is your metaphorical journey an airplane trip, a road trip? A train ride? How would each of these things differ in terms of what the metaphor implies?

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