Blogging

https://bjhess.com/posts/you-re-a-blogger-not-an-essayist

20% Beef

Venkatesh Rao quoted in https://tomcritchlow.com/2022/06/16/rejecting-specialization/

Discovering and developing a genuine beef into an artful calling card that lands you gigs is hard work. That’s why it’s a costly signal. You can’t fake it by simple bullshitting.

You have to put in the work of:

1. Spotting a widespread pattern of disillusionment in the margins
2. Identifying the prevailing orthodoxy driving the disillusionment
3. Analyzing its foundations
4. Rejecting one or more flawed premises driving the disillusionment
5. Adding imaginative alternative premises
6. Running with it to see where the whole thing can take you
7. Becoming conscious of what and who you’re for and against
8. Articulating it out there in public and standing behind it.

[…] The work is hard not because it takes effort or time. None of those articles took me more than a couple of days to write. The work is hard because it takes a certain amount of courage and a good deal of taste. If you don’t feel a bit of an adrenaline rush, a sense of a fight-or-flight, a sense of burning bridges, while working on them, you’re not doing it right.